Let me say about Max Fashions the brand; which is growing fastest among the youth and Indian middle n upper middle class family as their fashion brand.
Max fashion putting an effort to build the fashion brand but at the same time also are creating various platforms for youth who are part of and like to be part of the fashion industry.
Max Fashion in association with Elle India created Max Design Awards which will provide platform for the fashion students to showcase their learning and creative minds.
Max and Elle roped in the who’s who from the fashion world to be jury and to guide the students ; Fashion Designers Ashish Soni, Masaba Gupta & Gaurav Gupta and Industry Experts including Shekar CS. – President, Max Fashion, Kamakshi Kaul – Head Design, Max Fashion Marc Robinson – Project Head, Max Design Awards and Malini Banerjee – Fashion Director ELLE India.
In August 2014, this contest got launched and received huge response from all fashion colleges and institutions. The Jury has chosen 14 students and they were asked to submit their sketches, one prêt & one couture from Menswear, Women’s Wear or Ethnic wear as per Max seasonal collections and present their design and costume on the day of Finale.
10 December 2014, Sofitel Hotel Mumbai, India. The Night of finale the stage, the ramp, the models, the guest and the Juries got set and the 14 finalist student were ready for the first time to present their designed costumes to the world.
One by one the models walk the ramp wrapped beautifully in the creations of the students and the future’s designer came and explained to the jury about their design as in what and how n why they created the particular couture.
Amid, all discussion among juries they chosen the winners;
Abhisek Mukherjee (National Institute Of Design, Gandhinagar)
Tanya Bansal (Pearl Academy, Delhi)
Karan Torani (Pearl Academy, Delhi)
These 3 winners received cash prize of INR 50000/- each and have earned Internship with the three fashion designers – Masaba Gupta, Ashish Soni & Gaurav Gupta. They also get an opportunity to intern with MAX & showcase a capsule collection at the ELLE Graduates show.